Tinder wants to redefine the relationship

Tinder needs to do a better job of attracting Gen Z, especially young women. (Image: Getty)

Sun, 06 Jun 2021

By Chris Bryant Tinder is in a rut. Match Group, parent company of the decade-old casual-dating juggernaut, was one of the worst performers on the S&P 500 last year, plunging almost 70% as investors fretted that the app is losing its mojo. Tinder contributes more than half of Match’s revenue, but downloads have declined since 2020 and paid user growth has slowed.Attracting and retaining Gen Z and women is a top priority for Match’s new CEO, Bernard Kim, who ousted Tinder’s management team after taking over in June. He...

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