Tourism focus is 'quality' over quantity – Nash

Stuart Nash says NZ is a 'bucket list' destination. (Image: BusinessDesk)

Fri, 02 Sep 2022

Tourism minister Stuart Nash says New Zealand’s tourism marketing spend will continue to go into attracting ‘high quality’ tourists, while stepping back from defining those visitors as ‘high value’.He said NZ will welcome anyone who decides to travel to its shores, because the value proposition is "already strong" with backpackers and high-net-worth individuals, the limited marketing spend is "concentrated on market segments that we can influence and make the most difference”.And while that wil...

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