Tourism focus is 'quality' over quantity – Nash

Tourism focus is 'quality' over quantity – Nash
Stuart Nash says NZ is a 'bucket list' destination. (Image: BusinessDesk)
Brent Melville
Tourism minister Stuart Nash says New Zealand’s tourism marketing spend will continue to go into attracting ‘high quality’ tourists, while stepping back from defining those visitors as ‘high value’.He said NZ will welcome anyone who decides to travel to its shores, because the value proposition is "already strong" with backpackers and high-net-worth individuals, the limited marketing spend is "concentrated on market segments that we can influence and make the most difference”.And while that wil...

More Tourism

Govt targets ‘digital nomads’ with new visa rules
Law & Regulation

Govt targets ‘digital nomads’ with new visa rules

The Government is loosening visa requirements to lure high-spending “digital nomads”.From Monday, tourists can work remotely for foreign employers while holidaying.The new rules apply to all visitor visas, including tourists, people visiting family, and partners and guardians on...

Staff reporters 27 Jan 2025
How Te Arai Links became a South Pacific golfers' paradise
The Life

How Te Arai Links became a South Pacific golfers' paradise

The resort's two 18-hole golf courses feature breathtaking views of the coast.

Duncan Bridgeman 19 Jan 2025
The ‘humble’ NZ tourism tech company making millions
Technology

The ‘humble’ NZ tourism tech company making millions

Tourplan was founded in 1986 and may be looking to sell for $150 million.

Ben Moore 17 Jan 2025
International visitor numbers stuck at 85% of pre-covid levels
News in Brief

International visitor numbers stuck at 85% of pre-covid levels

Overseas visitor arrivals were 240,200 in October, an increase of 14,200 from October last year but 15% down on pre-pandemic levels.Stats New Zealand figures show the annual arrival total to October was just over 3.2 million, down around 17% on the bumper 2019 year and just ahead...

Staff reporters 13 Dec 2024