Vista expects 'meaningful revenue' for Movio unit in Screenvision deal

Tue, 07 Mar 2017

By Paul McBeth March 8 (BusinessDesk) - Vista Group International expects to generate "meaningful revenue" for its Movio analytics division after signing US cinema advertiser Screenvision Direct as a customer. The Auckland-based company's Movio division provides marketing data analytics and campaign management software for movie theatres, film distributors and studios, giving them real-time information for about 34 million moviegoers' activity and transactions, of which more than 14 million are in the US. The deal boosts Movio's market s...

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