Xero's challenge: sales to Asian SMEs still using Excel, handwritten ledgers

Sun, 17 Jul 2016

By Jane Shanahan July 18 (BusinessDesk) - Xero's Shaun Burke sees "massive potential" for sales growth among the millions of small and medium-sized businesses in ''English-speaking'' southeast Asia, provided the cloud-based accounting firm can wean them off Excel and hand-written ledgers. In Singapore alone, where Asia sales director Burke has been stationed for the past three months at Xero's first base in the region, some 30,000 new SMEs are registered each year. But Xero's penetration in Asia, where it is targeting Singapore, Hong K...

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