Cooks Coffee has announced a master franchise agreement for its Esquires brand in India.

The agreement was signed with Sterling Coffee House, a special purpose vehicle that will manage the venture.

The coffee retail market in India was valued at $18.83 billion in the year to March 2025 and is projected to grow at a compound annual growth rate of 9.84% from 2030.

Under the terms of the agreement, the franchisee will be responsible for the establishment and operation of the Esquires business in India, with ongoing support from Cooks Coffee.

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