Who runs NZ?
Gregg Wafelbakker
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Gregg Wafelbakker

Tourism New Zealand

General manager, international

  • Appointed July 2017 as General Manager Asia.
  • 20 years’ international experience in B2B and business-to-consumer from the food and beverage sector, with roles in NZ, USA, Singapore, Thailand, Germany and China.
  • Previously general manager China for Westland Milk Products.

Career

DairiConcepts
Technical Services Manager, Development Technologist
Jan 1998 - Feb 2002
Fonterra
General Manager & Sales Director (Fonterra Europe), Product Group Manager
Jan 2006 - Dec 2009
Westland Milk Products
General Manager China and General Manager Marketing, General Manager Sales and Marketing
Dec 2009 - Mar 2017
Tourism New Zealand
General Manager Asia
Jul 2017 - Present
New Zealand Business Roundtable in China
Executive Board Member
Mar 2019 - Nov 2020

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