2 Cheap Cars to challenge Japanese new car dealerships in NZ with parallel imports

Tue, 30 Jun 2015

By Jonathan Underhill July 1 (BusinessDesk) - 2 Cheap Cars, which has built a nationwide chain of auto yards selling used imports since starting four years ago, said it plans to enter the market for new cars by parallel importing of Toyota, Honda and Mazda vehicles. Chief executive and 50 percent shareholder Eugene Williams claims his company will be able to undercut the official dealerships by as much as $10,000 on the price of a new car and he is targeting 10 percent of the new car Japanese market in New Zealand within three years. It p...

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