A2 Milk says brand strength is its best protection

By Jenny Ruth | Wed, 20 Nov 2019


A2 Milk says its best protection against competition over the longer term is the strength of its brand, not its patent protection. Chair David Hearne said that, as tends to happen when others follow the first disrupter in a market, their main effect is to expand the market rather than hurt the first disrupter. He was answering a question at the annual shareholders' meeting about the increasing number of competitors producing milk-based products which contain only the A2 protein. Most milk in western countries is a mix of A1 and A2 prot...