A2 Milk says brand strength is its best protection

Jenny Ruth
Wed, 20 Nov 2019

A2 Milk says its best protection against competition over the longer term is the strength of its brand, not its patent protection. Chair David Hearne said that, as tends to happen when others follow the first disrupter in a market, their main effect is to expand the market rather than hurt the first disrupter. He was answering a question at the annual shareholders' meeting about the increasing number of competitors producing milk-based products which contain only the A2 protein. Most milk in western countries is a mix of A1 and A2 prot...
Primary Sector
China trade fears unmatched by good alternatives: report
Pattrick Smellie | Wed, 05 Aug 2020

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SFO-directed raid complicates Spark claim
Victoria Young | Wed, 05 Aug 2020

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Farmers to get $122m in fertiliser cheques
Brent Melville | Wed, 05 Aug 2020

Fertiliser heavyweights Ballance Agri-Nutrients and Ravensdown have fought their way through the covid-19 response, kicking back rebates of $54 million and $68 million respectively to farmer-sharehold...

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Don’t fear the robots. How software can help your business succeed

New Zealand businesses are on the road to recovery from the economic impact of the Covid-19 crisis but they, like corporates around the world, are having to change their operational practices.