Ad market set to remain flat for next two years, says GroupM

Ad market set to remain flat for next two years, says GroupM
The digital boost for outdoor advertising is likely to lead to “sustained growth". (Image: Kapiti News)
Daniel Dunkley
The New Zealand advertising market is set to remain flat for the next two years, according to a new forecast by media agency giant GroupM.As 2023 draws to a close, total NZ advertising revenue is expected to fall by 2.3% year-on-year, and there’s little Christmas cheer for those hoping for a sharp turnaround in 2024.The WPP-owned group behind the Mindshare, Wavemaker and EssenceMediacom agency brands in NZ expects the market to record total revenue growth of just 0.5% in 2024 and 2025.Sharing its market forecasts with BusinessDesk, t...

More Technology

From Christchurch to 100 million global users
Technology Free Business of Tech

From Christchurch to 100 million global users

Fully self-funded, Lumin has found success by being the go-to online app for pdf files.

DeepSeek’s implications becoming clearer
Opinion

Peter Griffin: DeepSeek’s implications becoming clearer

The best way to stay ahead in the AI arms race is to collaborate and share.

Fintech Hnry launches in the UK
News in Brief

Fintech Hnry launches in the UK

Wellington-based fintech Hnry is launching in the UK, targeting four million sole traders.Founded in 2017, the move comes five years after it launched in Australia in 2020.Its combined Australasian market has grown by 58% over the past two years after its $35 million Series B rai...

Staff reporters 05 Feb 2025
DIA on track with public service GenAI guidance
Technology

DIA on track with public service GenAI guidance

An AI safety expert details what’s good and what’s missing from the guidance.

Ben Moore 05 Feb 2025