Air NZ and Canada's Aimia buy Waikato University's 11Ants

Wed, 08 Apr 2015

By Fiona Rotherham April 8 (BusinessDesk) - Air New Zealand and Canadian marketing and loyalty analytics company Aimia have bought Waikato University spinoff 11Ants Analytics for an undisclosed sum. 11Ants was founded by the University of Waikato’s commercial arm, WaikatoLink in 2007 and received venture capital backing from Endeavour Capital. Its main product is a cloud-based customer science platform, 11AntsRAP, for the retail sector including supermarkets and fuel retailers, which turns customer data into insights to enable deeper c...

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