All Black underwear sponsorship deal with Jockey boosts first-half sales 5%

Fiona Rotherham
Tue, 16 Feb 2016

By Fiona Rotherham Feb. 16 (BusinessDesk) - Letting consumers watch toned rugby players parade around in their underwear appears to have paid off for Australia's Pacific Brands, which says its second year of Jockey sponsoring the All Blacks has proved a “great fit”. Jockey became the official off-field underwear sponsor of the All Blacks and All Blacks Sevens in a three-year sponsorship deal in early 2014, though the value of the deal was not disclosed. It was a follow-on from Dan Carter’s 10-year endorsement relationship with the interna...

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