All Blacks end 21-year sponsorship with Coca-Cola, sign deal with Pepsi

Edwin Mitson
Wed, 20 Jan 2016

By Edwin Mitson Jan. 20 (BusinessDesk) - The New Zealand Rugby Union has ended a two-decade long commercial relationship with Coca-Cola by signing a deal with Pepsi. The new five-year partnership will see the All Blacks linked to Gatorade, rather than Coca-Cola owned Powerade, the rugby union said in a statement. NZRU first signed a sponsorship deal with Coca-Cola in 1995, and it was last renewed in 2012. No financial details of the deal have been released. The most recent set of accounts published by the NZRU for calendar 2014 show it...

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