Allbirds shoe company branches out from wool to trees

Tina Morrison
Thu, 15 Mar 2018

By Tina Morrison March 16 (BusinessDesk) - Allbirds, the merino wool shoe company co-founded by former New Zealand football star Tim Brown, is adding wood fibre to the range of materials it uses for a new range of sneakers, at a time when wool prices have climbed 50 percent.  San Francisco-based Allbirds started selling its minimalist woollen sneakers direct to consumers in March 2016 and has online operations in the US, New Zealand and Australia and shops in San Francisco and New York. The company said it is now branching out from wool w...

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