Primary Sector

Alliance tapping premium lamb market

Rebecca Howard
Tue, 06 Oct 2020

Alliance tapping premium lamb market
Rebecca Howard
Tue, 06 Oct 2020
Sheep numbers have plunged 55 percent over the past three decades, but Alliance chairman Murray Taggart says his company can still maximise returns for farmers.How? The premium market, where customers are willing to pay top dollar for the finest produced lamb. “It’s very much a value game in offshore markets. As numbers fall you target more and more premium markets and it is not just a commodity product,” he said.The nation's flock has declined from 57.85 million in June 1990 to 26.21 million in June 2020, according t...

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