Amazon can’t afford a race to the bottom

(Image: Getty)

Wed, 31 Jan 2024

By Dan GallagherThe Everything Store can’t really do everything anymore. The trick for Amazon is focusing on the right things.Many things are looking much better for the e-commerce giant compared with a year ago. On Monday, Amazon formally launched advertising into its Prime Video streaming service. That could give further fuel to an ad business already generating nearly US$44 billion (NZ$72b) a year in revenue for Amazon, given that Prime Video is widely estimated to have the second-largest penetration in the US streaming market after Ne...

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