Auckland cafes 'bruised and beaten' says Supreme CEO

The new chief executive of Coffee Supreme says the cafes doing best are still those in the suburbs. (Photo: supplied)

Wed, 03 Nov 2021

The chief executive of coffee roastery Supreme says many of its Auckland customers are yet to reopen their shops and some may never do so.Freshly appointed CEO, Jesse Newson told BusinessDesk it hadn’t lost any customers yet, but he worried some would not return even under the traffic light system.Supreme could afford to operate even with weaker demand at higher alert levels, but many of its customers couldn't. “If you are 20% down in revenue and running a cafe, there's just not that sort of fat on the operations,&rdqu...

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