‘Solopreneurs’ find reinvention is a key to career longevity

An estimated 10% of Americans have a side hustle in addition to their normal roles. (Image: Bloomberg)

Sun, 24 Dec 2023

By Julia HobsbawmI’m going to tell you a story about breakfast cereal, pop records and career change. It will, I hope, challenge the working assumption that you have to stick to one career for your whole working life. (Hint: You don’t.)But first, let’s talk about career identity. Are you “in finance” or “in HR” or “in marketing?” We often get stuck in a mindset that what we trained for, or ended up in, defines us. Our work becomes our working identity. This would be all well and good if...

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