Tinder working hard on developing its relationships

The global number of active Tinder users has been flat since the end of 2019. (Image: Depositphotos)

Sun, 15 Jan 2023

By Chris BryantTinder is in a rut. Match Group, parent company of the decade-old casual-dating juggernaut, was one of the worst performers on the S&P 500 last year, plunging almost 70% as investors fretted that the app is losing its mojo. Tinder contributes more than half of Match’s revenue, but downloads have declined since 2020 and paid user growth has slowed.Attracting and retaining Gen Z and women is a top priority for Match’s new chief executive officer, Bernard Kim, who ousted Tinder’s management team after taki...

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