Briscoe 3rd-qtr sales rise 8.4% as aggressive promotions squeeze margins

Briscoe 3rd-qtr sales rise 8.4% as aggressive promotions squeeze margins
Paul McBeth
By Paul McBeth Nov. 3 (BusinessDesk) - Briscoe Group, which operates stores selling household items and sporting goods, lifted third-quarter sales 8.4 percent after spending more on campaigns to woo customers, putting a squeeze on the retailer's margins.  The Auckland-based company generated $125.6 million of revenue in the 13 weeks ended Oct. 30 from $115.9 million a year earlier, with sales at it homeware stores up 7.2 percent to $79.1 million and sales at its sporting goods stores rising 10 percent to $42.1 million, it said in a statem...