Briscoe cedes some gross margin in first quarter to boost sales

Briscoe cedes some gross margin in first quarter to boost sales
Paul McBeth
By Paul McBeth May 9 (BusinessDesk) - Briscoe Group, which reported yet another record profit in March, gave up some margin in its homeware chain to boost sales in the first quarter.  Revenue rose 6.3 percent to $133 million in the three months ended April 30 and gained 5.8 percent on a same-store basis, the Auckland-based company said in a statement. Briscoe opened two Rebel Sports outlets and a Briscoes homeware store in the period, while closing one Briscoes store, one Rebel Sports shop, and two Living & Giving outlets.  Managing di...