Beyond tactics, you need a marketing mindset

Every business has a story, but what sets yours apart? (Image: Unsplash)

Wed, 22 Nov 2023

The mindset of a chief executive is pivotal to business success, but nowhere is this more crucial than in planning and executing marketing activities. When senior leaders first adopt a marketing mindset with a complete focus on the customer, marketing expertise becomes a business enabler and not just a nice-to-have. First, you must have a deep understanding of the essence of your business and its distinct value proposition. To grow into a new market, either national or international, you must have a clear vision of the problems...

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