Why sales is a dirty word – and how to fix that

When you strategically invest in your staff, you attract and keep talented, high-potential team members. (Image: Getty)

Wed, 31 Aug 2022

Culturally, “sales” is a dirty word in New Zealand. Sales professionals here often refuse to admit they're in the industry as if they're ashamed. Companies unintentionally add to this stigma by disguising sales roles under pseudonyms – business development professional, customer solution specialist or account executive. And there are no defined pathways into the profession, despite it being one of the most highly paid, particularly in the technology industry. In the business world, sales are like ox...

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