Counterfeits, name recognition a challenge for Zespri in quest for Chinese market dominance

Wed, 10 May 2017

By Sophie Boot in Shanghai May 10 (BusinessDesk) - Zespri Group’s expansion into China is continuing at pace, after the country last year overtook Japan as its biggest retail market, though the company is battling against counterfeiting and theft from local growers who want a slice of its market. Lewis Pan, the fruit marketer's China country manager, says Zespri is focusing on brand recognition to shore up its dominance in the market. China delivered almost $300 million in revenue in the 2016 financial year, a 60 percent lift on a year ea...

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