DB forecasts cider sales to double in the next five years

Thu, 12 Mar 2015

By Fiona Rotherham March 12 (BusinessDesk) - DB Breweries chief executive Andy Routley is forecasting cider sales in New Zealand to double in the next five years to about 12 percent the size of the beer market. Auckland-based DB is the market leader in the category with a 46 percent share locally and burgeoning exports, and Routley said cider was one of New Zealand’s fastest growing categories with a 25 percent compound annual growth rate. The overall beer market continues to decline with Statistics New Zealand figures showing the tot...

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