Cheese-a-geddon: fears NZ-EU FTA can cause brand meltdown

Cheesemakers are concerned that NZ companies will lose market recognition and face significant costs if the EU has its way. (Image: Getty)

Rebecca Howard

Tue, 21 Jun 2022

Key members of New Zealand’s agriculture sector are in Brussels this week to safeguard their interests as the NZ-EU free trade talks enter what could be the final stretch, although government officials seem to be downplaying the possibility that a deal is imminent. As usual, agricultural access – especially for dairy and meat – is a sticking point and there has been a growing concern that the government will do a deal at any cost, in particular given the global backdrop. There are also concerns that certain NZ brands, suc...

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