From world leader to falling behind, NZ’s tourism industry struggles to keep up

NZ’s standing in tourism competitiveness rankings has dropped. (Image: Supplied)

Thu, 20 Feb 2025

There are hopes that the “everyone must go” tagline of a new tourism campaign set to start on Thursday is not the closing down sale it sounds like but instead marks the start of a wider conversation about the long-term future of tourism.The campaign, designed by TBWA\Australia, is aimed at an Australian audience and promotes the cheapness of New Zealand’s tourism experience to encourage tourists to take advantage of the opportunity sooner rather than later. NZ’s standing in the the World Economic Forum’s Trave...

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