Spark Sport goes for glory

Head of Spark Sport, Jeff Latch, is confident of strong second innings as it takes on Sky. (Image: Getty)

Tue, 23 Nov 2021

In the early hours of Monday, Australian batsman Glenn Maxwell coolly reverse-swept the ball for four runs and a victory in cricket’s T20 World Cup Final, breaking Kiwi hearts as he rushed to embrace his teammates. The gut-wrenching defeat was the latest high-drama moment in a year of pulsating sporting action – and broadcast live on Sky Sport.Sky’s rival Spark Sport had to settle for a broadcast highlights package of the final once the live-action was over, underscoring the fierce competition for unscripted live content. Laun...

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