VeVe partners with K-pop superstars Blackpink to release digital collectibles

VeVe co-founder David Yu says digital collectibles give fans a new way to enjoy their passions. (Image: Supplied)

Fri, 24 May 2024

New Zealand’s fastest-growing business has partnered with one of Korea’s biggest K-pop exports to release limited-edition digital fan merchandise.Founded in 2018 by David Yu and Dan Crothers, VeVe allows users to buy, sell and interact with unique licensed virtual items, called digital collectibles, of their favourite characters and brands.Blockchain technology underpinning VeVe’s collectibles authenticates the content and gives it provenance through a digital transaction history.VeVe vroomLast year VeVe topped the Deloitte Fa...

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