State of play: introducing the BusinessDesk Poll Tracker

BusinessDesk Poll Tracker

Wed, 02 Sep 2020

Never look at a political poll in isolation – it is a wise piece of advice for any political poll junky to heed.Savvy poll-watchers know that small movements between two polls should not necessarily be interpreted as an actual change in voting sentiment. They are just as likely to be the result of natural variation as genuine movements.The television networks — which outlay large sums to produce the polls — have every incentive to focus on a single poll and any movement from the previous one, without paying attention to the wi...

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