Energy

Octopus dips a tentacle into NZ's retail electricity market

Ian Llewellyn
Fri, 10 Jun 2022

Octopus dips a tentacle into NZ's retail electricity market
The executive team at Octopus NZ includes Margaret Cooney (centre) as chief customer officer. (Image: Octopus)
Ian Llewellyn
Fri, 10 Jun 2022
After almost two years of preparations, Octopus is today soft-launching into the already crowded electricity retail market.An offspring of its United Kingdom parent Octopus Energy, it's looking to start slowly as it builds up customers based on what it says is innovative technology aimed first at cost-conscious, green-minded electric vehicle owners.Octopus NZ's chief customer officer Margaret Cooney says its product is aimed at a retail market which is very price driven.It is also a market with many players with reportedly slim margins....

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