Blue jeans in line for an environmental redesign

More than a billion pairs of jeans are sold every year. (Image: Bloomberg)

Sun, 22 Oct 2023

By Lara Williams From cowboys to presidents, supermodels to gardeners, you would be hard-pressed to find someone who doesn’t own a pair of blue jeans. Denim, a heavy-duty cotton twill, is one of our most enduring and versatile wardrobe staples. It can be deep indigo or faded blue, high-rise or low-rise, made into dresses, shirts, skirts and even tuxedos (although I’d add that just because it can, that doesn’t mean it should.) But with more than a billion pairs sold every year, the fabric also comes with a heavy...

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