Predator Free 2050 aims to raise record millions each year

Predator Free 2050 is targeting stoats, possums and rats. (Image: NZME)

Mon, 17 Feb 2025

Predator Free 2050 is looking to raise more money in the next two decades than any organisation in New Zealand has ever achieved, as it faces dwindling central government funding. Predator Free 2050 (PF2050) is a Crown-owned limited liability company tasked with eradicating possums, stoats, and rats from all of NZ by 2050, a goal first announced in 2016 by then-Prime Minister John Key.The scale of PF2050’s fundraising ambitions is matched by the scale of the task it has been given.A real wake-up callPF2050 chief executive Rob Forlong...

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