Blackbird ‘nudges’ startups to do the right thing

Kate Glazebrook is Blackbird's head of impact, tasked with helping its startups build good corporate practices as they grow. (Photo: supplied)

Dan Brunskill

Tue, 12 Apr 2022

Venture firm Blackbird has hired a behavioural economist to help hardwire business ethics into new companies before they go on to become disruptive technology giants.The Australian firm has hired Kate Glazebrook to be its head of impact, tasked with helping its portfolio companies build good corporate practices as they grow.Glazebrook herself is a successful founder, having helped start a job recruitment platform based on behavioural science called Applied.The company spun out of her work on the UK’s Behavioural Insights Team, better know...

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