Evergrande NZ Cowala launches premium formula brand in drive for Chinese market share

Fri, 12 Jun 2015

By Fiona Rotherham June 12 (BusinessDesk) - Evergrande NZ Cowala Dairy, a China-New Zealand joint venture, launched a premium infant formula brand, Opobaby, which it hopes will help generate sales of 20 million cans into the world's second-biggest economy over the next three years. Chinese conglomerate Evergrande Group, which started out in real estate and has diversified into a range of other businesses including fast moving consumer goods, bought 51 percent of New Zealand-based infant formula maker GMP Dairy in October last year. The re...

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