Crowd-funding: one easily led man’s journey

Crowd-funding: one easily led man’s journey
Craft brewers have had much crowd-funded investor support. (Image: NZME)
Pattrick Smellie
Crowd-funding is a fantastic concept.It seeks to enthuse a large number of very small-scale investors to back an enticingly good, generally sub-scale business idea.By seeking contributions of as little as a few hundred dollars to raise up to a maximum of $2 million every 12 months, a relatively small lump of capital can be raised without putting any single investor – founders excluded – at significant financial risk.The Snowball Effect website, where my journey in crowd-funding has occurred, is plastered with warnings that investing...

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