Finfluence club: why regulators want to fight the phenomenon

Finfluence club: why regulators want to fight the phenomenon
The finfluencer phenomenon taps into the huge appetite for free online financial guidance, whatever its merits. (Image: Getty)
David Chaplin
The first rule of finfluencer club is that there are no rules. Or club.However, in a new set of proposed ‘good practices’, the International Organization of Securities Commissions (Iosco) attempts to impose a semblance of rules-based order on the glut of self-appointed financial experts currently flooding the online universe.Iosco is nicer about it, of course, noting “a new trend in the last few years has been the emergence of individuals who share investment-related content on social media – with retail investors l...

More Finance

TVNZ targets one million digital viewers logged in by 2030
Finance

TVNZ targets one million digital viewers logged in by 2030

The latest performance forecast unfolds the broadcaster’s online ambitions.

JPMorgan is revamping Its bank for the superrich
Finance

JPMorgan is revamping Its bank for the superrich

There is a minimum required balance of US$10 million. 

Port of Auckland to pay $45m special dividend to council
Finance

Port of Auckland to pay $45m special dividend to council

The divestment proceeds will be used to top up the Auckland Future Fund.

Oliver Lewis 27 Jun 2025