Finfluence club: why regulators want to fight the phenomenon

The finfluencer phenomenon taps into the huge appetite for free online financial guidance, whatever its merits. (Image: Getty)

David Chaplin

Wed, 27 Nov 2024

The first rule of finfluencer club is that there are no rules. Or club.However, in a new set of proposed ‘good practices’, the International Organization of Securities Commissions (Iosco) attempts to impose a semblance of rules-based order on the glut of self-appointed financial experts currently flooding the online universe.Iosco is nicer about it, of course, noting “a new trend in the last few years has been the emergence of individuals who share investment-related content on social media – with retail investors l...

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