How a Reddit army brought a lingerie icon back from the dead

Bendon, the maker and purveyor of lingerie and swimwear, had hoped to take its brands to the US. (Image: Getty)

Tue, 13 Jul 2021

Temperatures were near freezing in January and the strict covid-19 lockdowns in Anna’s European hometown meant the 30-something retail investor was spending hours glued to her screens.Anna works in education by day but often spends extra hours searching for penny stocks worth betting on. In the days after Christmas her screen, and those of countless others around the globe, had started to hum with activity.A movement of retail traders was coalescing around the idea that money could be made from taking down Wall Street hedge funds. All the...

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