Issues over Jenny Craig branding stalled potential deals to save company

Jenny Craig, the company founded by Jenny (pictured) and Sidney Craig in 1983, went into voluntary administration earlier this month. (Image: Getty)

Riley Kennedy

Thu, 22 Jun 2023

Issues around branding and whether a potential buyer could use the Jenny Craig name stalled four potentials deal going through to save the iconic weight-loss company.On May 9, FTI Consulting’s Joseph Hansell and Vaughan Strawbridge were appointed to Jenny Craig Weight Loss Centres (New Zealand) as well as its Australian arm. Their appointment came just five days after the fitness brand said its Australian and NZ branches would continue to operate after confirmation it was closing its corporate offices in the United States. Its US en...

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