From the Farm: Where to now for beef and lamb?

Wed, 24 Jun 2015

By Fiona Rotherham June 24 (BusinessDesk) - The failure of farmer-owned industry organisation Beef + Lamb New Zealand to get agreement on a joint market development model with meat processors and exporters after two years of talks begs the question: what’s next, then? Beef +Lamb NZ chairman James Parsons said earlier this month the organisation was close to landing a collaborative 50:50 funded marketing entity to promote New Zealand sheep meat and beef through focusing on country of origin promotion. Two weeks later the idea had died in a...

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