Govt plans $1.1M three week advertising blitz to entice Kiwi shareholders

Mon, 04 Mar 2013

March 4 (BusinessDesk) - The next three weeks will see the government mount a $1.1 million mass market television, newspaper and internet campaign to entice New Zealanders to invest in the 49 percent of state-owned electricity company, MightyRiverPower, being offered for sale. Pre-registrations of interest will open tomorrow and last three weeks until March 22, placing would-be small-scale investors in MRP into the queue to meet the government's political commitment to ensure 85 percent to 90 percent of the shares on offer are bought by New Ze...

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