Heartland's digital focus gaining traction among small businesses

Mon, 14 Aug 2017

By Paul McBeth Aug. 14 (BusinessDesk) - Heartland Bank's recent efforts to expand its digital offering is winning over small business owners, who have been keen on the lender's fast turnaround for small loans. The Auckland-based lender embarked on a new digital strategy last year where it planned to invest more heavily in data analysis to better target potential customers and deliver more services online, which has a wider reach than a physical branch network. That's seen it roll out the 'Open for You', 'Open for Business', and 'Open for...

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