Bullies aren't strong managers

Racism, antisemitism and other forms of bigotry exploded on Twitter immediately after Musk gained control of Twitter. (Image: Getty)

Jenny Ruth

Mon, 21 Nov 2022

Elon Musk – often referred to as the world’s richest man – has been giving us a spectacular example of what I call the big-swinging-dick style of management and how destructive it can be.Precipitously sacking half your staff, as Musk did within days of spending US$44 billion (NZ$71b) on buying Twitter, then realising, oops, some of those you sacked were mission-critical and then trying to rehire them, didn’t say much for the rationality of Musk’s actions.Nor did his next step of threatening the remaining staff that...

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