Integrity, product quality new priorities in reputation management survey

Tue, 09 Apr 2019

By Pattrick Smellie April 9 (BusinessDesk) - New Zealand and Australian senior executives are focusing more on whether they are behaving with integrity and have good products and services than on previously nominated priorities including authenticity and competence, according to a survey of 254 firms by Australasian public affairs firm, Senate SHJ. The sixth survey undertaken by the firm since 2006 finds that while a strong reputation is almost universally regarded as a primary corporate asset, executives in both countries say it is incre...

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