Internet users increasingly 'desensitised' to ads on mobile sites, apps, Snakk Media says

Sun, 29 Jan 2017

By Jonathan Underhill Jan. 30 (BusinessDesk) - Snakk Media, which aggregates publishers' advertising space on mobile devices and matches it to demand, says internet users are becoming increasingly desensitised to advertisements on mobile sites and apps. The NXT-listed company made the comment while releasing its third business update for the 2017 year. The Auckland-based, Sydney-headquartered company said its click-through rate, which is the number of clicks on a mobile page or app advertisement divided by the number of times the ad is sh...

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