Italian luxury mill Reda says wool in one of its 'best moments' on millennial demand

Sun, 11 Mar 2018

By Tina Morrison March 12 (BusinessDesk) - The head of 150-year old Italian textile mill Successori Reda, who has spent the past week in the merino growing regions of the South Island with his top executives, says wool is having one of its best ever moments, driven by millennial demand for sustainable products. "This moment for sure is a good moment for the wool growers," said Reda chief executive Ercole Botto Poala. "Wool is a fibre that is perfect for this moment, for the future consumer. The millennial consumer doesn't just want to buy...

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