Kathmandu eyes dual-brand strategy in Northern Hemisphere assault

Mon, 17 Sep 2018

By Paul McBeth Sept. 18 (BusinessDesk) - Kathmandu Holdings says its two brands offer "significant growth potential" as the outdoor equipment chain seeks to crack America and Europe. The retailer bought US footwear supplier Obōz Footwear for up to US$75 million earlier this year as part of a two-pronged strategy to accelerate expansion overseas. Kathmandu derives just 4.1 percent of its revenue outside New Zealand and Australia. The Obōz acquisition is part of a wider strategy to turn what's been primarily an Australasian retailer in...

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