Kiwi hi-tech firms stay small too long, lack sales at scale: Market Measures

Sun, 16 Oct 2016

By Fiona Rotherham Oct. 17 (BusinessDesk) - New Zealand’s hi-tech companies are stuck in start-up mode for too long due to poorly executing cost-effective sales, says the Market Measures report on the $16.2 billion industry. The annual report, now in its eighth year, is produced by marketing advisory firms Concentrate and Swaytech and surveys 327 tech companies nationwide on their marketing and sales processes. Concentrate managing director Owen Scott said there’s no problem with the world-class technology Kiwi companies are producing...

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