Kiwi Wealth finds Atomic solution to KiwiSaver panic switching

Kiwi Wealth finds Atomic solution to KiwiSaver panic switching
Kiwi Wealth CEO Rhiannon McKinnon says the firm has been using in-app messaging to prevent users making poor fund decisions. (Image: Kiwi Wealth)
Dan Brunskill
Kiwi Wealth says local software company Atomic.io has helped it reach customers with advice during the market downturn and prevented panic switching.In 2020, $1.5 billion flowed out of growth KiwiSaver funds into more conservative cash funds as more than 250,000 people panicked amid the share market slump.Many of these savers have been slowly switching back into growth funds or to a fund appropriate for their risk appetite. But many lost out on potential returns in the process.Since then, KiwiSaver providers have been searching for ways to stop...

More KiwiSaver

Generate put $10m into Halter
Primary Sector

Generate put $10m into Halter

KiwiSaver firm takes chunk of cow business.

Staff reporters 25 Jun 2025
Budget 2025: Clip rumoured for KiwiSaver’s wings
Opinion

David Chaplin: Budget 2025: Clip rumoured for KiwiSaver’s wings

Axeing the member tax credit or bringing in means testing are among the possible changes.

David Chaplin 20 May 2025
KiwiSaver in action 2025
Opinion

David Chaplin: KiwiSaver in action 2025

More KiwiSaver members might think the funds will do something different this year.

David Chaplin 13 May 2025
No longer 'boutique' Generate is executing, CEO says
Finance

No longer 'boutique' Generate is executing, CEO says

The fund manager is now the seventh-largest KiwiSaver provider.

Gregor Thompson 09 May 2025