Landcorp Farming name 'too 80s'; should rebrand as 'Pamu', says MP

Thu, 16 Feb 2017

By Tina Morrison Feb. 16 (BusinessDesk) - State-owned enterprise Landcorp Farming, which is trying to move its business away from mass commodities and into higher value branded contracts, should change its name to reflect its new identity, Labour MP Rino Tirikatene told the company at parliament's Primary Production select committee. As part of a strategy to better connect with its customers, Landcorp has launched the Pamu brand, meaning "to farm" in Maori. Chief executive Steven Carden, who joined three years ago, wants to shift Landcorp...

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