Tech company director bankrupts himself amid MBIE probe

Tech company director bankrupts himself amid MBIE probe
Bryan Williams of BWA Insolvency is WhiteLabel NZ's liquidator. (Image: Supplied)
Riley Kennedy
There were big promises.Big-name hires, well-known clients and crowdfunding campaigns.But it has ended with non-disclosure agreements, minority shareholders being left out of pocket and the director declaring himself bankrupt and being referred to officials. In March 2021, John King Booth started Whitelabel NZ, which is described on the Companies Office as a “sales advisory service”.Meanwhile, its still-active LinkedIn profile said it provided end-to-end direct-to-customer sales experience, with offices in Auckland, Wellington...

More Law & Regulation

Wikeley loses again in Owen Glenn stoush
Law & Regulation

Wikeley loses again in Owen Glenn stoush

Supreme Court says fraud findings can’t be relitigated.

Victoria Young 04 Jul 2025
The business born battling Vector connection contracts
Property

The business born battling Vector connection contracts

'Pretty on the nose': Developers challenge Vector's hefty fees.

Garth Bray 04 Jul 2025
Eric Watson gearing up for more court action
Law & Regulation

Eric Watson gearing up for more court action

Watson says he would continue to stand firmly on his position. 

Denise McNabb 03 Jul 2025